Teaming up with an expert menu designer can be a major lift for your brand, yet when technical design terms get in with the mish-mash, it can sometimes feel like translating a foreign language. So, regardless of whether you are making a new menu, here are 5 key professional menu design terms clarified so you can make the most of your menu.
Image Resolution: We know it is enticing to get your logo from anywhere yet recall, a picture that looks great on the web can look grainy or pixelated when printed. Generally, graphic pictures can be defined as either 'raster' or 'vector'. Raster pictures are comprised of thousands of pixels that, when resized, can bring down visual quality. Vector pictures, in any case, are comprised of points that have a characterized X and Y coordinate and can be resized easily with no loss of value.
In this way, when a designer requests for a high-resolution logo for your printed menus, we propose giving a vector file or a high-resolution raster picture of no less than 300 dpi.
White Space: We have all seen menus stuffed from top to bottom with text and pictures. "White Area" is what kind of menu is missing. The term refers to the spacing, of any color, between graphics, columns, and lines of type that provide a visual break from content. Despite the fact that apparently insignificant, the white area is a necessary plan component that not only guides a customer's concentration as well as settles any menu composition.
Typography: Artfully organizing content ensures a more rational and informative menu. The particular phrasing for typography can be tricky though, even for professional designers, so how about we separate it to the essentials and clear up the difference between font and font style. The most adjusted menus utilize only 2 or 3 unique fonts to keep from looking overdone or messy.
Hex Color: The most widely recognized approach to represent digital color on the web is by means of a 6-digit hexadecimal number also referred to as "Hex Codes" or "Hex Color". Each number has one of a kind blend of Red, Green, and Blue and the mix of these three colors yields an amazing 16 million possible colors all of which can be designed by a professional designer.
Contrast: In design-speak, 'contrast' refers to the difference between paired but distinct elements. 'High contrast' refers to the juxtaposition of opposing graphics components like dark and light, thick and thin, long and short, or textured and smooth. Contrast can also refer to featured elements or the pairing of reverse colors that make a menu extremely pop.
These designing tips can help you design professional restaurant menus for your restaurant and boost the sales. In case you find any difficulty designing the menu, our experts are 24*7 ready to help with your restaurant menu designing. We have gained expertise in designing menus for our national and international clients.